Safitri, Dewi Nur Indah (2022) Memprediksi Niat Beli Ulang Konsumen Skincare Merek Lokal: Apakah Brand Image dan Service Quality Mempengaruhi? S1 thesis, Universitas Negeri Jakarta.
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Abstract
Dewi Nur Indah Safitri, 1705618005. Predicting Consumer Repurchase Intention of Local Brand Skincare: Do Brand Image and Service Quality Affect? S1 Management Study Program, Faculty of Economics, State University of Jakarta. Advisory team: Prof. Usep Suhud, M.Si, Ph.D and Andi Muhammad Sadat M.Si The objectives of this study are: 1) To examine the significant effect of customer satisfaction on repurchase intention, 2) To examine the significant effect of brand image on repurchase intention, 3) To examine the significant effect of service quality on repurchase intention, 4) To examine the significant effect from brand image to customer satisfaction. 5) To test the significant effect of service quality on customer satisfaction, 6) To test brand image influencing repurchase intention mediated by customer satisfaction, 7) To test service quality influencing repurchase intention mediated by customer satisfaction The data collection method used a survey method with the instrument in the form of a questionnaire. The object of this research is consumers of local brand skincare products, namely MS Glow, with samples who have purchased local brand skincare products, namely MS Glow. Data analysis uses software SPSS and Amos to process and analyze research data. Keywords: Brand Image, Service Quality, Customer Satisfaction, Repurchase Intention, local brand skincare
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing 1 : Prof. Usep Suhud, M.Si, Ph.D Pembimbing 2 : Andi Muhammad Sadat M.Si |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Pusat Belajar Ekonomi |
| Date Deposited: | 10 Oct 2022 17:33 |
| Last Modified: | 10 Oct 2022 17:33 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/10753 |
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