PENGARUH CITRA DESTINASI, MOTIVASI DAN SIKAP TERHADAP NIAT MENGUNJUNGI PULAU BELITUNG

Sugipriyatno, Panca Setya (2017) PENGARUH CITRA DESTINASI, MOTIVASI DAN SIKAP TERHADAP NIAT MENGUNJUNGI PULAU BELITUNG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

PANCA SETYA SUGIPRIYATNO, Influence of Destination Image, Motivation and Attitude towards Intention to Visit Belitung Island. Thesis, Jakarta, Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. This research is conducted on employees who work in the company on the area along the road of Jenderal Sudirman, MH Thamrin, Gatot Subroto. Includes destination image factors, motivation and attitudes towards the intention of visiting the island of Belitung. The sample used in this study were 240 respondents. Questionnaires were distributed to employees working in companies located along Jl Sudirman, MH Thamrin, Gatot Subroto for three months from March 2017 to June 2017. This study aims to examine the factors that influence the intention of visiting Belitung Island to employees who Working in the company on the area along the road of Jenderal Sudirman, MH Thamrin, Gatot Subroto. The research method used is the method used is survey method with quantitative approach. The sampling technique used is simple random sampling technique as many as 240 people. The resulting regression equation is Ŷ = 30.059 + 0.643X1, Ŷ = 47.057 + 0.429X2, and Ŷ = 55.457 + 0.310X3. Test requirement analysis that is normality test using Kolmogorov Smirnov test with test result can know significance of intention variable (Y) equal to 0855 and Asymp. Sig of 0,458, significance of image variable (X1) equal to 1,053 and Asymp. Sig 0,218, significance of motivation variable (X2) equal to 0804 and Asymp. Sig of 0.537 and the significance of attitude variable (X3) of 0.755 and Asymp. Sig of 0.619. Because the data has a significance greater than 0.05 then the data is inferred normal distribution. Based on the result of the partial regression coefficient test in the above table, the result of thitung on the destination image variable (X1) is 13,032, the ttable value can be seen in the ttable column using the significance level of 0.05: 2 (2-sided test) with degrees of freedom df = nkl or 240-3 -1 = 236 ttable value equal to 1,96, variable of motivation (X2) is 8,536, result of t count at attitude variable (X3) is 6,782. From the calculation results obtained tcount of 13.03 (X1)> 1.96, 8.53 (X2)> 1.96, and 6.78 (X3)> 1.96 larger than ttabel 1.96 it can be concluded that Ho is rejected which means there is positive and significant influence between the variables on the intention to visit Belitung Island (Y). The coefficient of determination obtained by image variable (X1) on the intention to visit Belitung Island is 41,6%, motivation variable (X2) influence intention variable visiting Belitung Island 23,6%, and attitude variable (X3) influence variable of intention to visit Belitung Island 16.2% and the rest is influenced by other factors outside of image, motivation and attitude.

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