HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN TRANSJAKARTA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Prakoso, Stefanus Brilian (2017) HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN TRANSJAKARTA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

STEFANUS BRILIAN PRAKOSO, The Correlation between Service Quality with The Costomer Loyalty Transjakarta in The Commerce Education Student in State University of Jakarta. Study Program of Commerce Education, Faculty of Economics, State University of Jakarta, 2017. This research was conducted in The Study Program of Commerce Education Student in State University of Jakarta, for 5 months, starting from March 2017 to July 2017. The purpose of this study is to determine the correlation between service quality with the costomer loyalty Transjakarta in The Commerce Education Student Faculty of Economic in State University of Jakarta. The research method used is survey method with the correlation approach, population used are all student in The Study Program of Commerce Education Faculty Economic State in University of Jakarta. The sampling technique used technique of Purposive sampling as many as 111 people. The resulting regression equation is Ŷ = 32,76 + 0,6892X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0,0808 for Y over, while Ltable for n = 111 at 0.05 significant level is 0,0841. Since Lcount <Ltable then the estimated error of Y over X is normally distributed. The regression linearity test yields Fcount <Ftable that is 0,34 <1,64 for X , so it is concluded that the regression equation is linear. From regressi on significance test yield Fcount> Ftable that is, 136,11> 3,93 for X, so it can be concluded that the regression equation is significant. Product Moment correlation coefficient from Pearson produces rxy = 0,745 for X, then tested significance of correlation coefficient by using t test and produced tcount = 11,667 for X and ttable = 1,98. Thus, it can be concluded that the correlation coefficient rxy = 0,745 for X is positive and significant. The coefficient of determination obtained is 55,53% which indicates that 55,53% of costomer loyalty variables are determined by service quality.

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