PENGARUH SIKAP, CITRA DESTINASI, DAN CONSTRAINTS TERHADAP NIAT MENGUNJUNGI PULAU LOMBOK SEBAGAI DESTINASI PARIWISATA SYARIAH PADA KARYAWAN DI KAWASAN SUDIRMAN JAKARTA

Sintha, Tri Intan Dewi (2017) PENGARUH SIKAP, CITRA DESTINASI, DAN CONSTRAINTS TERHADAP NIAT MENGUNJUNGI PULAU LOMBOK SEBAGAI DESTINASI PARIWISATA SYARIAH PADA KARYAWAN DI KAWASAN SUDIRMAN JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

TRI INTAN DEWI SINTHA, The Effect Of Attitude, Destination Image, and Constraints Toward Visit Intention The Intention to Visit Lombok Island As Sharia Tourism On Employees in the Sudirman Jakarta.. Thesis, Jakarta, Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. The purpose of this study is to determine the effect of attitude, destination image and constraints on the intention to visit Lombok Island partially, on employees who work around Sudirman Jakarta for eight months from November 2016 to July 2017.The research method used is survey method with quantitative approach. The sampling technique used is convenience technique as many as 240 employees. The results of the study have shown that attitude, destination image and constraints variables significantly influence on the intention to visit Lombok Island, with regression equation Ŷ = 36,778 + 0,713X1 for the attitude variable, Ŷ = 39,224 + 0,672X2 for the destination image variable, Ŷ = 34,503 + 0,695X3 for the constraints variable. Testing analysis by Kolmogorov Smirnov test with the test results can be known Asymp value. Sig attitude to intention on Lombok Island (Y) is 0.200, Asymp value. Sig destination image to intention on Lombok Island of 0.200, Asymp value. Sig constraints to intention on Lombok Island of 0.232. The result has a significance greater than 0.05 then the data is inferred normal distribution. Classic test using multicollinearity test and heteroscedasticity test showed no multicollinearity and heteroscedasticity problem, so it can be classified as a good and ideal regression equation. Then t test and tcount 11,597> ttable 1,96 for attitude (X1), 12,287 > ttable 1,96 for destination image (X2), and 13,058 > ttable 1,96 for constraints (X3). Thus, it can be concluded the result of t test calculation is positive and significant. The coefficient of determination increased by 36,1% for sikap, 39% for destination image and 41,7% forconstraints, it shows tha Lombok Island affection variable is determined by attitude, destination image and constraints on things that have been determined.

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