PENGARUH KUALITAS PELAYANAN DAN CITRA KOPERASI TERHADAP KEPUASAN ANGGOTA KOPERASI MAHASISWA UNIVERSITAS NEGERI JAKARTA

MARWATI, DEWI (2017) PENGARUH KUALITAS PELAYANAN DAN CITRA KOPERASI TERHADAP KEPUASAN ANGGOTA KOPERASI MAHASISWA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT DEWI MARWATI. The Influence of Service Quality and Cooperation Image Toward Member Koperasi Mahasiswa Universitas Negeri Jakarta Satisfaction. State University of Jakarta. 2017. This study aims to determine: (1) direct influence of service quality to member satisfaction, (2) direct influence cooperation image to member satisfaction, (3) direct influence of service quality to cooperation image. This study was conducted on 68 respondents. The sampling technique used is the technique census. Data collecting use interview and questionnaire with Likert scale that is then processed using software SPSS. While the analysis of the data used is path analysis. Based on the results of the descriptive analysis data indicates that the level of service quality, cooperation image, and member satisfaction is in the category enough. In this study also obtained the result of path analysis that: (1) The variable of service quality has a direct and significant effect on the variable member satisfaction; (2) The variable cooperation image has a direct and significant effect on the variable member satisfaction; (3) The variable service quality has a direct and significant effect on the variable cooperation image. Keywords: Service Quality, Cooperation Image, Member Satisfaction

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Endang Sri Rahayu, M.Pd ., Pembimbing II: Dra. Rd. Tuty Sariwulan, M.Si
Subjects: Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics)
Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics) > Koperasi, Sistem Perkoperasian (Cooverative)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Divisions: Fakultas Ekonomi > S1 Pendidikan Ekonomi Koperasi
Depositing User: Budi Siswanto
Date Deposited: 12 Dec 2017 07:56
Last Modified: 12 Dec 2017 07:56
URI: http://repository.fe.unj.ac.id/id/eprint/1280

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