HUBUNGAN KUALITAS PELAYANAN DENGAN KEPUASAN PELANGGAN KOPIKINA TEBET

WICHAKSONO, BAYU AJIE (2017) HUBUNGAN KUALITAS PELAYANAN DENGAN KEPUASAN PELANGGAN KOPIKINA TEBET. D3 thesis, Universitas Negeri Jakarta.

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Abstract

The Relation Between Service Quality and Customer Satisfaction of Kopikina Tebet. Diploma III of Marketing Study Program. Management Major. Faculty of Economics. State University of Jakarta. The purpose of this Scientific Paper is to knowing the relation between both variables: service quality and customer satisfaction in Kopikina Tebet . The analysis methods used in this paper is the bivariate correlation analysis and the collecting data methods is by literature review and questionnaire. The result of the analysis of this paper is the conclusion that the correlation between variables: service quality and the customer satisfaction is strong and same direction (correlation coefficient is 0,51) and determination coefficient is 26,01% Keywords: Service Quality, Customer Satisfaction

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