PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS ANGGOTA DI KOPERASI KREDIT TAKERA (TABUNGAN KELUARGA SEJAHTERA) JAKARTA PUSAT

ARIES, ALFIAN (2015) PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS ANGGOTA DI KOPERASI KREDIT TAKERA (TABUNGAN KELUARGA SEJAHTERA) JAKARTA PUSAT. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT ALFIAN ARIES. Effect of Service Quality on Loyalty Member in TAKERA (Saving Family Welfare) Central Jakarta. Skripsi, Jakarta : Concentration of Economic Cooperative Education Study Program of Economics Education, Department Economics Administration, faculty of Economic, State University of Jakarta. 2015. The purpose of this research is to get valid and reliable data or fact, to know more effect of service quality on loyalty member in TAKERA Jakarta. The research for seven month since February untill May 2015. The method of research is survey method with correlation approach, and the data is got from instrument to members of TAKERA Jakarta. The member of samples used a total of 53 members, who are members of TAKERA Jakarta. Collecting X Variable data (service quality) and Y Variable (loyalty members), using likert scale model questionaire, before that it has construct validity test by validation process, that is correlation coefficient valuing score with the total score and reliability test using Alpha Cronbach formula. Reliability X Variable (service quality) is 0,946 and Y Variable (loyalty members)is 0,940. The analysis test by finding regression equation, that is Y = 61,30 + 0,586X. After that data normally test by using Liliefors formula and the result is L count = 0,056 in significant level 0,05 and L = 0,112 so Lcount < L . It mean the mistake of prediction regression Y to X has normal distribution. For regression significance test and the result is F table (28,39) > F (3,99). Showing that, it has significanced regression . while regression linierity test, Ftabel count (1,02) < F (2,38), showing that regression is linier. The result of product moment of correlation coefficient test is r tabel = 0,598 continued by using correlations coefficient test with t-test. Counting result t (5,33) while ttabel (1,68) and so tcount > t . It mean that there are significance correlations between service quality with loyalty members. Besides that, the result of determination coefficient test is 35,76% it mean that loyalty members variable decide to service quality variable. The conclusion of the research have shown that there is a positive correlation between service quality with loyalty members TAKERA Jakarta. Keywords : service quality, loyalty members

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