HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN KEPUASAN PELANGGAN BUS TRANSJAKARTA (Survei pada Mahasiswa/i di Universitas Negeri Jakarta)

ZUHRIANI, AZIZAH (2016) HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN KEPUASAN PELANGGAN BUS TRANSJAKARTA (Survei pada Mahasiswa/i di Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Analysis of Quality Service to Customer Satisfaction Transjakarta Bus (Survey: On Students at the State University of Jakarta). Study program Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine the relationship between the variables of service quality and customer satisfaction variables on Transjakarta bus. The method used in this scientific work is the correlation coefficient method with the method of data collection through literature and questionnaires. From the results of existing research in the discussion of this scientific work, it is known that the relationship or correlation between the variables of service quality and customer satisfaction variable is positive and very strong. Keywords: Service Quality, Customer Satisfaction

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