PENGARUH DESTINATION IMAGE, PERCEIVED VALUE, NOVELTY SEEKING, TERHADAP KEPUASAN WISATAWAN DAN DAMPAKNYA TERHADAP MINAT KUNJUNGAN ULANG MALIOBORO

NAFISAH, ELMIA (2015) PENGARUH DESTINATION IMAGE, PERCEIVED VALUE, NOVELTY SEEKING, TERHADAP KEPUASAN WISATAWAN DAN DAMPAKNYA TERHADAP MINAT KUNJUNGAN ULANG MALIOBORO. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT ELMIA NAFISAH. Pengaruh Destination Image, Perceived Value, Novelty Seeking terhadap Kepuasan Wisatawan dan Dampaknya Terhadap Minat Kunjungan Ulang Malioboro. Fakultas Ekonomi, Universitas Negeri Jakarta 2016. The purpose of this study was to: (1) to test empirically the influence of destination image toward tourist satisfaction in Malioboro (2) ) to test empirically the influence of destination image toward intention to revisit Malioboro, (3) to test empirically the influence of perceived value toward tourist satisfaction in Malioboro, (4) to test empirically the influence of novelty seeking toward tourist satisfaction in Malioboro, (5) to test empirically the influence of novelty seeking toward intention to revisit Malioboro, and (6) to test empirically the influence of tourist satisfaction toward intention to revisit Malioboro. Methods of data collection using the survey method. The object of this research was 200 respondents who have ever visited Malioboro. Pilot studies were conducted to 50 respondent. The data analysis using SPSS version 22 and SEM (Structural Equation Modeling) AMOS version 22. The results of hypothesis testing showed: (1) variable destination image has a negative effect and significantly toward intention to revisit, (2) variable destination image has a positive effect and unsignificantly toward tourist satisfaction, (3) variable perceived value has a positive effect and significantly toward tourist satisfaction, (4) variable novelty seeking has a positive effect and unsignificantly toward tourist satisfaction, (5) variable novelty seeking has a negative effect and significantly toward intention to revisit, (6) variable satisfaction has a positive effect and significantly toward intention to revisit. Fit model value with P of 0.085, CMIN/DF of 1.376, TLI of 0.994, CFI of 0.996 and RMSEA of 0.043 The results of this study useful for the government of Yogyakarta, to make a better strategy in increasing intention to revisit in Malioboro. Keywords: destination image, perceived value, novelty seeking, tourist satisfaction, intention to revisit

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, M.Si, Ph.D
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 19 Jan 2018 07:06
Last Modified: 19 Jan 2018 07:06
URI: http://repository.fe.unj.ac.id/id/eprint/2665

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