PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP MINAT BELI ULANG KONSUMEN MCDONALD PLAZA ARION

NURFADILAH, NADIA (2013) PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP MINAT BELI ULANG KONSUMEN MCDONALD PLAZA ARION. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Nadia Nurfadilah, 2013; The Influence of Perceived Service Quality and Perceived Value toward Repurchase Intention of McDonald’s Consumer at Arion Plaza. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purpose of this research are: 1) to know the description of perceived service quality, perceived value, and repurchase intention of McD’s consumers 2) test empirically the influence of perceived service quality toward repurchase intention of McD’s consumers, 3) test empirically the influence of perceived value toward repurchase intention of McD’s consumers,4) test empirically the influence of perceived service quality and perceived value toward repurchase intention of McD’s consumers. Object of the research is the consumers who has came to McD Arion Plaza minimum twice time. This is a descriptive and causal research. The result of descriptive test shows that perceived service quality and perceived value of McD Arion Plaza are still less so that the repurchase intention of consumers also less. The hypothesis test shows: 1) there is significant influence from perceived service quality to repurchase intention (23.9%), 2) there is significant influence from perceived value to repurchase intention (36.3%), 3) there is significant influence from perceived service quality and perceived value to repurchase intention (39.1%). Keywords: perceived service quality, perceived value, repurchase intention.

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