PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP MINAT BELI ULANG KONSUMEN MCDONALD PLAZA ARION

NURFADILAH, NADIA (2013) PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP MINAT BELI ULANG KONSUMEN MCDONALD PLAZA ARION. S1 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (0B) | Preview
[img]
Preview
Text
Table_Of_Content.pdf

Download (0B) | Preview
[img]
Preview
Text
Chapter1.pdf

Download (0B) | Preview
[img] Text
Chapter2.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter3.pdf

Download (0B) | Preview
[img] Text
Chapter4.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter5.pdf

Download (0B) | Preview
[img]
Preview
Text
Bibliography.pdf

Download (0B) | Preview

Abstract

ABSTRACT Nadia Nurfadilah, 2013; The Influence of Perceived Service Quality and Perceived Value toward Repurchase Intention of McDonald’s Consumer at Arion Plaza. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purpose of this research are: 1) to know the description of perceived service quality, perceived value, and repurchase intention of McD’s consumers 2) test empirically the influence of perceived service quality toward repurchase intention of McD’s consumers, 3) test empirically the influence of perceived value toward repurchase intention of McD’s consumers,4) test empirically the influence of perceived service quality and perceived value toward repurchase intention of McD’s consumers. Object of the research is the consumers who has came to McD Arion Plaza minimum twice time. This is a descriptive and causal research. The result of descriptive test shows that perceived service quality and perceived value of McD Arion Plaza are still less so that the repurchase intention of consumers also less. The hypothesis test shows: 1) there is significant influence from perceived service quality to repurchase intention (23.9%), 2) there is significant influence from perceived value to repurchase intention (36.3%), 3) there is significant influence from perceived service quality and perceived value to repurchase intention (39.1%). Keywords: perceived service quality, perceived value, repurchase intention.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 23 Jan 2018 07:51
Last Modified: 23 Jan 2018 07:51
URI: http://repository.fe.unj.ac.id/id/eprint/2739

Actions (login required)

View Item View Item