PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN Survey Pada Pelanggan Indomaret JL. Palmerah Raya Jakarta-Barat

SARIH, IIN PUSFITA (2014) PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN Survey Pada Pelanggan Indomaret JL. Palmerah Raya Jakarta-Barat. S1 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (0B) | Preview
[img]
Preview
Text
Table_Of_Content.pdf

Download (0B) | Preview
[img]
Preview
Text
Chapter1.pdf

Download (0B) | Preview
[img] Text
Chapter2.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter3.pdf

Download (0B) | Preview
[img] Text
Chapter4.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter5.pdf

Download (0B) | Preview
[img]
Preview
Text
Bibliography.pdf

Download (0B) | Preview

Abstract

ABSTRACT Iin Pusfita Sarih., 2014; Influence Perceptions of Service Quality, Perceived Value on Customer Satisfaction Indomaret Palmerah. Thesis, Jakarta: Concentration in Marketing Management, Program Management S1, Department of Management, Faculty of Economics, State University of Jakarta. The purpose of this research are: 1) to determine the description / overview of the perception of service quality, perceived value and customer satisfaction at Indomaret Palmerah, 2) To examine empirically the effect of perceptions of service quality on customer satisfaction Indomaret, 3) To examine empirically the effect of the perception of the value of the Indomaret customer satisfaction, 4) To empirically test the influence of perceptions of service quality and perceived value together towards customer satisfaction Indomeret. The research object Indomaret customers western Jakarta branch palmerah shopping more than once a month in the period from May 2013 to January 2014. Samples used in this research 370 respondents and analysis of data using SPSS software tally 22. Hypothesis testing results showed: 1) positive significant effect on the perception of service quality on customer satisfaction (0.442), 2) the existence of a significant positive influence of perceived value on customer satisfaction (0.445), 3) a positive significant effect on the perception of service quality and perceived value to the customer's customer satisfaction (0.301 ), (0.305). Keywords: perception of service quality, perceived value, customer satisfaction

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 30 Jan 2018 01:48
Last Modified: 30 Jan 2018 01:48
URI: http://repository.fe.unj.ac.id/id/eprint/2820

Actions (login required)

View Item View Item