PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN YANG DIMODERASI OLEH KENYAMANAN LOKASI PADA ALFAMIDI CEMPAKA PUTIH

WIDJANARKO, THOMAS (2014) PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN YANG DIMODERASI OLEH KENYAMANAN LOKASI PADA ALFAMIDI CEMPAKA PUTIH. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Thomas Widjanarko, 2014; The Effect Of Customer Satisfaction Toward Customer Loyalty Moderated By Convenience Location In Alfamidi Cempaka Putih. Thesis, Jakarta: Concentration in Marketing Management, Program Management Studies, Department of Management, Faculty of Economics, State University of Jakarta. Team Advisor: Setyo Ferry Wibowo, SE., MSi. Agung Kresnamurti RP, MM. The purpose of this study was to describe customer satisfaction, customer loyalty and locational convenience as well as a moderating variable to test the moderating variable of customer satisfaction on customer loyalty is the convenience of location. This study used quantitative methods with descriptive and causal research design using survey methods. The population in this study is that the customer is at Alfamidi Cempaka Putih, who shopped at least twice in a month Alfamidi. The total sample in this study amounted to 350 people who later analysis tool used was SPSS 22.0. The results of the t test showed customer satisfaction to customer loyalty influence significantly the significance value of X to Y (0.000), and the convenience of location variables moderate the customer satisfaction to customer loyalty with the ß coefficient -0.75. Keywords: Customer Satisfaction, Customer Loyalty, Locational Convenience.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 30 Jan 2018 03:19
Last Modified: 30 Jan 2018 03:19
URI: http://repository.fe.unj.ac.id/id/eprint/2847

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