PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA KENTUCKY FRIED CHICKEN (KFC) CABANG KALIMALANG

SEFANI, RAHAYU TRI (2012) PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA KENTUCKY FRIED CHICKEN (KFC) CABANG KALIMALANG. S1 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (0B) | Preview
[img]
Preview
Text
Table_Of_Content.pdf

Download (0B) | Preview
[img]
Preview
Text
Chapter1.pdf

Download (0B) | Preview
[img] Text
Chapter2.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter3.pdf

Download (0B) | Preview
[img] Text
Chapter4.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter5.pdf

Download (0B) | Preview
[img]
Preview
Text
Bibliography.pdf

Download (0B) | Preview

Abstract

ABSTRACT Rahayu Tri Sefani, 2012, The Influence Of Service Quality And Price To Customer Satisfaction At Kentucky Fried Chicken (KFC) Branch Of Kalimalang. Skripsi, Jakarta. Concentration in Marketing Management, S1 Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Broadly speaking the purpose of this research are: 1) To determine the analytical description of the quality of service, price and customer satisfaction KFC branch of Kalimalang, 2) to determine the effect of service quality on customer satisfaction KFC branch of Kalimalang, 3) to determine the effect of price on customer satisfaction KFC branch of Kalimalang, 4) to determine the effect of service quality and price on customer satisfaction KFC branch Kalimalang. The analysis used in this study were multiple linear regression analysis. The study was conducted with a purposive sampling technique of 125 consumers who eat KFC branch Kalimalang in place, while the techniques of data collection was done by distributing questionnaires, which are then processed with SPSS 19. T test results on the variable quality of service is 4921 with a value significantly by 0000. That is, service quality has a significant influence on customer satisfaction. T test results in 8149 with the price variable is significant value for 0000. It means the price has a significant effect on customer satisfaction. The resulting R 2 value of 0432 or by 43.2%. This figure describes the service quality and price influence on customer satisfaction of 43.2%. Keywords: Service Quality, Price, Customer Satisfaction.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 05 Feb 2018 06:18
Last Modified: 05 Feb 2018 06:18
URI: http://repository.fe.unj.ac.id/id/eprint/2948

Actions (login required)

View Item View Item