PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG (Survei Pelanggan Pada Ranch Market Pondok Indah)

ARIFIN, SAMSUL (2012) PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG (Survei Pelanggan Pada Ranch Market Pondok Indah). S1 thesis, Universitas Negeri Jakarta.

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Abstract

dominant dimension in repurchase intention variable. The results of hypothesis testing are: 1) product quality and service quality influence the customer satisfaction and repurchase intention, 2) product quality and service quality influence the customer satisfaction, 3) product quality and service quality influence the repurchase intention, 4) customer satisfaction influence the repurchase intention. Keywords: Product Quality, Service Quality, Customer Satisfaction, Repurchase Intention.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 09 Feb 2018 01:47
Last Modified: 09 Feb 2018 01:47
URI: http://repository.fe.unj.ac.id/id/eprint/3006

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