LAPORAN PRAKTIK KERJA LAPANGAN PADA PT KOMPAS MEDIA NUSANTARA

RAHAYU, INDAH SARI (2017) LAPORAN PRAKTIK KERJA LAPANGAN PADA PT KOMPAS MEDIA NUSANTARA. Fakultas Ekonomi.

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Abstract

ABSTRACT Indah Sari Rahayu. Internship Report at Business Directorate, Marketing Division, Marketing Communication Department PT Kompas Media Nusantara (Kompas Daily) Jakarta Agust 10th – October 10th. Department of Management Faculty of Economics, State University of Jakarta. Implementation of Internship aims to add to the experience and train the intern in preparation for competition in the world of work later. The task given to Internee are made a content social media for Twitter Kompas Kampus and Facebook Kompas MuDA, media monitoring (advertisement), creating a partnership program between Falcon Picture and Kompas Daily for “Si Juki The Movie”, creating a invitation for essay and vlog competition to university in Yogyakarta, Semarang and Surabaya, being Liaison Officer in Pramuka Berjejaring event, creating letter of sponsorship, made a recapitulation of sport event whos collaboration with Kompas Daily, create a PPT media placement of Gojek and Grab, create a PPT promotion program of Kompas Daily since 2011-2017. From performance in internship, internee know how Kompas Daily applied branding and promotion. Keywords: Internship, Marketing Division, Marketing Communication Department, Social media content, Sponsorship, Media Monitoring, Media Placement, promotion program evaluation,

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