PENGARUH KUALITAS PELAYANAN, KUALITAS PERALATAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN (PT. Citra Nusantara Gemilang di Wilayah Jawa Barat)

PERTIWI, ADE WIRNA (2014) PENGARUH KUALITAS PELAYANAN, KUALITAS PERALATAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN (PT. Citra Nusantara Gemilang di Wilayah Jawa Barat). S2 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT The objective research is to obtain information concerning to the effect of service quality, quality equipment, and price toward customer satisfaction. The research methodology used survey. Data collection done towards 60 respondents. Respondents were chosen by saturated samples. The data were colected with questionnaire and analyzed with correlational analysis. Result on the analyisis it is conculaded that the most dominant factors of service quality variable, the variable quality of the equipment, and the price variable to variable customer satisfaction with the price variable is indicated that the regression coefficient of 0.190 with a significance of 0.000 <0.05. This means that the price variables affecting customer satisfaction. And then the second factor affecting customer satisfaction is of variable quality equipment with a regression coefficient of 0.087 and the third factor is the variable quality of service with a regression coefficient of 0.085 Keywords: customer satisfaction, service quality, quality equipment, and price

Item Type: Thesis (S2)
Additional Information: Pembimbing I : Dr. Mohamad Rizan, SE, MM , Pembimbing II : Dr. Saparuddin, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perlengkapan, Manajemen Peralatan, Manajemen Perbekalan (Equipment Management)
Divisions: Fakultas Ekonomi > S2 Magister Manajemen
Depositing User: Budi Siswanto
Date Deposited: 15 Nov 2017 08:05
Last Modified: 15 Nov 2017 08:05
URI: http://repository.fe.unj.ac.id/id/eprint/490

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