PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN MAHASISWA STIE SAKTI ALAM KERINCI-JAMBI

Dewi, Nurkhatama (2015) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN MAHASISWA STIE SAKTI ALAM KERINCI-JAMBI. S2 thesis, Universitas Negeri Jakarta.

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Abstract

INFLUENCE OF SERVICE QUALITY, QUALITY PRODUCTS AND PRICES ON CUSTOMER SATISFACTION READY MIX MAHASISWA STIE SAKTI ALAM KERINCI JAMBI ABSTRACT STIE Sakti Alam Kerinci is company focuses on education. In the management of this company alleged that satisfaction is influenced by the quality of service, product quality ang pricing. How big is the influence of these three factors is the problem under study. The issue will be examined by using multiple linear regression analysis to measure how much the variables of service quality, product quality, and price on customer satisfaction. Hypothesis testing is done with the t test and the partial F test simultaneously. According to simultaneously quality of service, quality of product and prices significantly influence customer satisfaction with sig 0.000 at significance level 5%. Partially, it was found that the quality of service significantly influence customer satisfaction with sig 0.000. The quality of product significantly influence customer satisfaction with sig 0.002 and price significantly influence customer satisfaction with sig 0.016. From the result expected penelitian STIE Sakti Alam Kerinci further improve service quality and price, because a significant effect on customer satisfaction. Quality of service should be Academic division have to improve the quality of student service. The better quality of service the more satisfied students with service given by academic division. Keywords : quality service, quality product, price and customer satisfaction.

Item Type: Thesis (S2)
Additional Information: Pembimbing I: Dr. Mohammad Rizan SE, MM , Pembimbing II: Dr. Aam Bastaman SE, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perlengkapan, Manajemen Peralatan, Manajemen Perbekalan (Equipment Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S2 Magister Manajemen
Depositing User: Budi Siswanto
Date Deposited: 15 Nov 2017 10:53
Last Modified: 15 Nov 2017 10:53
URI: http://repository.fe.unj.ac.id/id/eprint/513

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