BUSINESS PLAN PISANG IJO RAINBOW (PERENCANAAN PENDIRIAN USAHA PISANG IJO RAINBOW)

HAIKAL, FAHRI (2018) BUSINESS PLAN PISANG IJO RAINBOW (PERENCANAAN PENDIRIAN USAHA PISANG IJO RAINBOW). Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The plan of business establishment of Green Banana rainbow is one form of business that still conserve traditional food Makassar by providing innovation but not menghilkan cultural elements of the food. This business is a simple business but has a very lucrative selling value, currently by developing it by combing the Java, Kalimantan and Sumatra areas that the majority are not too familiar with Green banana ice which is a typical food from Sulawesi. For that the authors expect the business of Rainbow Green Banana can run and provide good prospects, and Able to preserve and innovate with traditional food of Nusantara especially Banana Green typical of Makassar, Southeast Sulawesi. Based on the results of business feasibility analysis using Payback Period, Net Present Value, Internal Rate of Return can be concluded that Rainbow Banana is declared eligible to run and have a good business opportunity in the future.

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