PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Kasus Pada Kelompok Jamaah Umroh Saida Tour & Travel di Jakarta)

NURJANAH, ULFATUN (2018) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Kasus Pada Kelompok Jamaah Umroh Saida Tour & Travel di Jakarta). S1 thesis, Fakultas Ekonomi.

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Abstract

ABSTRACT Ulfatun Nurjanah, 2018; Influence of Service Quality on Customer Satisfaction and Its Impact on Customer Loyalty (Case Study At Jamaah Saida Travel in Jakarta). Thesis, Jakarta: Economics Education Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta. Counseling Team: Agus Wibowo, M.Pd & Suparno, S.Pd, M.Pd The purpose of this study are: 1) empirically test the influence of service quality to customer satisfaction, 2) empirically test the effect of customer satisfaction on customer loyalty, 3) empirically test the influence of service quality to customer loyalty, 4) empirically test the influence of service quality to customer loyalty through customer satisfaction. The object of this study is the Umrah pilgrims who have used the services of umrah from saida travel at least 2 times as many as 143 pilgrims. The sample used was 130 respondents according to criteria or suggestion in SEM analysis. The analysis method uses Structural Equation Modeling (SEM) with SPSS and AMOS tools. The results of hypothesis testing showed: 1) quality of service influence on customer satisfaction by 81%. 2) customer satisfaction influence to customer loyalty equal to 37,9%. 3) the quality of service affects the loyalty of the customers by 16.7%. 4) quality of service influence to customer loyalty through customer satisfaction equal to 30,7%. Keywords: Service Quality, Customer Satisfaction and Customer Loyalty

Item Type: Thesis (S1)
Additional Information: Pembimbing I : Agus Wibowo, M.Pd Pembimbing II: Suparno, S.Pd, M.Pd
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Pendidikan Ekonomi Koperasi
Depositing User: Budi Siswanto
Date Deposited: 18 Jul 2018 08:10
Last Modified: 18 Jul 2018 08:10
URI: http://repository.fe.unj.ac.id/id/eprint/5787

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