PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN GOJEK (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)

Pamungkas, Agus Widodo (2018) PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN GOJEK (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This paper has a purpous to analyze the influence of service quality to cutomer loyalty Go-Jek the data which is used research is primary data, collected from spreading 100 questionnaires to Go-Jek’s consumers. This data use one-probabilty sampling and linier regression analysis in cultivating data. From the result of this research, known services quality measuring intrument with 15 valid itemsand reliability point of 0,866. Customer loyalty measuring intrument with 12 valid items and reliability point of 0,798. The research obtains result of sig. 0,003 (p < 0,05) and R square equal to 0,084, which means there is a positive effect of service quality to the loyalty of Go-Jeks’s customers, the amount achieve 8,4%. Thus, the result of the research is relevant and at the same time supports the theory of buying decision

Item Type: Thesis (D3)
Additional Information: Dosen Pembimbing: Agung Kresnamurti, ST, MM
Uncontrolled Keywords: Service Quality, Customer Loyalty, and Regression Analysis.
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 03 Oct 2018 07:02
Last Modified: 03 Oct 2018 07:02
URI: http://repository.fe.unj.ac.id/id/eprint/6284

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