PENGARUH CELEBRITY ENDORSERDAN PRODUCT QUALITY TERHADAP REPURCHASE INTENTIONDENGAN PERCEIVED VALUE SEBAGAI INTERVENING PADA KOREAN BEAUTY PRODUCT (SURVEI TERHADAP MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA)

Afina, Khairunnisa (2018) PENGARUH CELEBRITY ENDORSERDAN PRODUCT QUALITY TERHADAP REPURCHASE INTENTIONDENGAN PERCEIVED VALUE SEBAGAI INTERVENING PADA KOREAN BEAUTY PRODUCT (SURVEI TERHADAP MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are: 1) To determine whetether celebrity endorser and product quality have a positive effect to repurchase intention on the korean beauty product. 2) To determine whether celebrity endrorser and product quality have a positive effect toperceived valueforkorean beauty product. 3) To determine perceived value positively affect torepurchase intention for Korean beauty product. 4) To determine positively affect between celebrity endorser and product quality to repurchase intention through perceived value as intervening variable.Methods of data collection using survey method with the instrument in the form of questionnaire. The object of this study is 250 respondents who have conducted doing purchasing activityat least once for korean beauty product which student in of Faculty Economics in State University of Jakarta. Data analysis using SPSS 23 version and SEM (Structural Equation Model) from LISREL 8.80 version statistic package to process and analyze data of research result.Hypothesis testing results show: 1) celebrity endorser affects perceived value, 2) product quality affects perceived value, 3) celebrity endorser affects repurchase intention, 4) product quality affects repurchase intention, 5) perceived value influences on repurchase intention, 6) celebrity endorser affects repurchase intention mediated by perceived value, 7) product quality influences repurchase intention mediated by perceived value.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dr. Mohammad Rizan, SE., MM Dosen Pembimbing II:Dra. Basrah Saidani,M.Si
Uncontrolled Keywords: celebrity endorser, perceived value, repurchase intention, korean beauty product, product quality, Korean
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 05 Oct 2018 07:16
Last Modified: 05 Oct 2018 07:16
URI: http://repository.fe.unj.ac.id/id/eprint/6309

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