ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN LAZADA

Anugrah, Trimulia Dewi (2018) ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN LAZADA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

This purpose of this study are: 1) determine the effect of e-service quality on customer satisfaction, 2) deterimine the effect of trust on customer satisfaction, 3) determine the effect of e-service quality on repurchase intention, 4) determine the effect of trust on repurchase intention. 5) determine the effect of customer satisfaction on repurchase intention, 6) determine the effect of e-service quality on repurchase intention through customer satisfaction, 7) determine the effect of trust on repurchase intention through customer satisfaction. Methods of data collection using primary data that is questionnaire. The number of samples in this study are 250 respondents. Data analysis in this study using software SPSS version 24, and SEM analysis method using Lisrel version 8.7. The result show that all hypothesis in this study accepted with t-value ≥ 1.967.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dr. Mohamad Rizan, S.E., M.M Dosen Pembimbing II:Andrian Haro, S.Si., M.M
Uncontrolled Keywords: e-service quality, trust, customer satisfaction, repurchase intention
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 05 Oct 2018 09:15
Last Modified: 05 Oct 2018 09:15
URI: http://repository.fe.unj.ac.id/id/eprint/6317

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