PENGARUH PERCEIVED USEFULNESSDAN E-SERVICE QUALITYTERHADAP REPURHASE INTENTIONDENGAN CUSTOMER SATISFACTION SEBAGAIINTERVENING (SURVEI PADA PENGGUNA APLIKASI BUKALAPAK)

Devi, Hardiyani Syafitri (2018) PENGARUH PERCEIVED USEFULNESSDAN E-SERVICE QUALITYTERHADAP REPURHASE INTENTIONDENGAN CUSTOMER SATISFACTION SEBAGAIINTERVENING (SURVEI PADA PENGGUNA APLIKASI BUKALAPAK). S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are: 1) To determine whetether perceived usefulness and e- service quality have a positive effect to repurchase interest on the Bukalapak marketplace. 2) To determine whether perceived usefulness and eservice quality have a positive effect to customer satisfaction on the marketplace. 3) To determine customer satisfaction positively affect to repeat purchase on Bukalapak marketplace. 4) To determine positively affect between perceived usefulness and e-service quality to repeat purchase through customer satisfaction as intervening variable.Methods of data collection using survey method with the instrument in the form of questionnaire. The object of this study is 250 respondents who have conducted transactions in Bukalapak which is located in JABODETABEK area. Data analysis using SPSS 23 version and SEM (Structural Equation Model) from LISREL 8.80 version statistic package to process and analyze data of research result.Hypothesis testing results show: 1) perceived usefulness affects customer satisfaction, 2) e-service quality affects customer satisfaction, 3) perceived usefulness affects repurchase intention, 4) e-service quality affects repurchase intention, 5) customer satisfaction influences on repurchase intention, 6) perceived usefulness affects repurchase intention mediated by customer satisfaction, 7) e-service quality influences repurchase intention mediated by customer satisfaction

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dr. Mohamad Rizan, SE., MM Dosen Pembimbing II:Agung Kresnamurti Rivai P, ST., MM
Uncontrolled Keywords: perceived usefulness, e-service quality, consumer satisfaction, repurchase intention, marketplace, C2C, Bukalapak, e-commerce.
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 08 Oct 2018 02:36
Last Modified: 08 Oct 2018 02:36
URI: http://repository.fe.unj.ac.id/id/eprint/6321

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