PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI INTERVENING (SURVEY PADA PENGGUNA FIRST MEDIA JAKARTA)

Dian, Annisa (2018) PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI INTERVENING (SURVEY PADA PENGGUNA FIRST MEDIA JAKARTA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are: 1) To determine whether service quality affect to customer satisfaction on First Media users. 2) To determine whether service quality affect to customer loyalty on First Media users. 3) To determine whether price affect to customer satisfaction. 4) To determine whether price affect to customer loyalty. 5) To determine whether customer satisfaction affect to customer loyalty on First Media users. 6) To determine whether service quality affect customer loyalty through customer satisfaction as mediation on First Media users. 7) To determine whether price affect customer loyalty through customer satisfaction as mediation on First Media users. In order to collecting data, this study using survey wit h quest ionnaire as it’s instrument. Samples taken 200 respondents. Subject of this study is respondents who used First Media at least 1 year and live in Jakarta. To analyze and process the data, this study use Lisrel and SPSS Ver.22.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dr. Mohamad Rizan SE, MM Dosen Pembimbing II:Andian Haro S.Si, M.M
Uncontrolled Keywords: Service Quality, Price, Customer Satisfaction, Customer Loyalty, internet home provider, First Media
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 08 Oct 2018 02:41
Last Modified: 08 Oct 2018 02:41
URI: http://repository.fe.unj.ac.id/id/eprint/6322

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