PENGARUH PROMOTION DAN PRODUCT ATTRIBUTE TERHADAP CUSTOMER SATISFACTION CIMORY YOGHURT DRINK DENGAN BUYING DECISION SEBAGAI VARIABEL INTERVENING

Felianita, Maya Saputri (2018) PENGARUH PROMOTION DAN PRODUCT ATTRIBUTE TERHADAP CUSTOMER SATISFACTION CIMORY YOGHURT DRINK DENGAN BUYING DECISION SEBAGAI VARIABEL INTERVENING. S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this study are: 1) To know whether promotion affects Customer Satisfaction product Cimory Yoghurt Drink. 2) To know whether the product attribue effect on customer satisfaction product cimory yoghurt drink. 3) To know whether promotion has an effect on buying decision. 4) To know whether the product attribute has an effect on buying decision. 5) To know whether buying decision influences customer satisfaction product. 6) To know influence of promotion to customer satisfaction through buying decision as intervening variable. 7) To know the effect of product attribute to customer satisfaction through buying decision as intervening variable. Methods of data collection using survey method with the instrument of questionnaire. Objek of this research is 236 respondents who had bought and consumed Cimory Yoghurt Drink. Data analysis using Lisrel and SPSS.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dr. Mohamad Rizan SE., M.M Dosen Pembimbing II:Dra. Basrah Saidani. M.Si.
Uncontrolled Keywords: promotion, product attribute, buying decision, customer satisfaction, cimory yoghurt drink
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 08 Oct 2018 02:57
Last Modified: 08 Oct 2018 02:57
URI: http://repository.fe.unj.ac.id/id/eprint/6325

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