PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN GOJEK (Studi Pada Mahasiswa Kampus A Universitas Negeri Jakarta)

Yuda, Dasuki (2018) PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN GOJEK (Studi Pada Mahasiswa Kampus A Universitas Negeri Jakarta). S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are: 1) Knowing the influence of price to customer loyalty of bread product of Gojek brand in Kampus A UNJ. 2) To know the influence of service quality on customer loyalty of bread product of Gojek brand in Kampus A UNJ. The analysis done in this research is descriptive and explanatory analysis. The research was conducted with 200 customers of Gojek bread brand, while data collection technique was done by distributing questionnaires, which then processed using SPSS 21. The result of analysis showed that: 1) Price has a positive influence on consumer brand loyalty. bread products of Gojek brand. 2) Service quality has a positive influence on brand Loyalty of Gojek brand bakery products. All three variables have a positive relationship indicating the improvement of one other variable to be better too.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dr. Mohamad Rizan, MM Dosen Pembimbing II:Andrian Haro, S.Si., M.M
Uncontrolled Keywords: Price, Service quality, Brand Loyalty, customer satisfaction
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 08 Oct 2018 08:09
Last Modified: 08 Oct 2018 08:09
URI: http://repository.fe.unj.ac.id/id/eprint/6349

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