PENGARUH ALIANSI STRATEJIK DAN PERENCANAAN STRATEJIK TERHADAP KINERJA PERUSAHAAN DALAM MENCIPTAKAN KEUNGGULAN BERSAING (STUDI KASUS DI PT. INDOFOOD CBP SUKSES MAKMUR DIVISI FOOD SEASONING)

ARDIYANTO, YAN (2014) PENGARUH ALIANSI STRATEJIK DAN PERENCANAAN STRATEJIK TERHADAP KINERJA PERUSAHAAN DALAM MENCIPTAKAN KEUNGGULAN BERSAING (STUDI KASUS DI PT. INDOFOOD CBP SUKSES MAKMUR DIVISI FOOD SEASONING). S2 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT This research head for analyze the effect of inter variable to answered set problems how is strategic alliance and strategic planning to improve company performance for create competitive advantage. This research gives theoritic and managerial implication concern pace which have to take by PT. Indofood CBP Sukses Makmur Food Seasoning Division to improve their company performance for create competitive advantage which got from product strategic alliance and strategic planning. Population in this research is manager, supervisor, and coordinator staff at PT Indofood CBP Sukses Makmur Food Seasoning Division. And Sample of this research is seventy three peoples. Answer data from respondent afterwards it’s analyzed with research model which developed from theoritical frame using path analysis. From the result of data analyze five hypothesis are accepted. Strategic alliance proven has an positively and significant effect for company performance, strategic planning have an positive and significant effect for company performance, company performance have an positive and significant effect for competitive advantage, strategic alliance proven has an positively and significant effect for competitive advantage, and strategic planning have an positive and significant effect for competitive advantage. Key words: Strategic Alliance, Strategic Planning, Company Performance and Competitive Advantage

Item Type: Thesis (S2)
Additional Information: Pembimbing I: Dr. Mohammad Rizan, SE, MM ., Pembimbing II: Dr. Harya Kuncara Wiralaga, Msi
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S2 Magister Manajemen
Depositing User: Budi Siswanto
Date Deposited: 21 Nov 2017 11:07
Last Modified: 21 Nov 2017 11:07
URI: http://repository.fe.unj.ac.id/id/eprint/650

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