PENGARUH KEBIJAKAN HARGA, TRUST DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PENGGUNA SPOTIFY

MUTHAHHARI, MUHAMMAD MURTADHA (2018) PENGARUH KEBIJAKAN HARGA, TRUST DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PENGGUNA SPOTIFY. S1 thesis, Fakultas Ekonomi.

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Abstract

Murtadha Muthahhari, 2018: The Effect of Price Policy, Trust and Customers Satisfaction on Loyalty Spotify Users. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Departement of Management, Faculty of Economics, State University of Jakarta. Advisory: Agung Kresnamurti Rivai P SE, MM. & Andrian Haro S.Si, MM. Purpose of this research are: 1) To determine whether price policy affect significantly to customer loyalty on Spotify users. 2) To determine whether price policy affect significantly to customer satisfaction on Spotify users. 3) To determine whether trust affect significantly to customer loyalty on Spotify users. 4) To determine whether trust affect significantly to customer satisfaction on Spotify users. 5) To determine whether satisfaction customer affect significantly to customer loyalty on Spotify users. In order to collecting data, this study using survey questionnaire instrument. Object of this research is 200 respondents who used Spotify premium account at least in 6 month or more. To analyze and process the data, this research use lisrel and SPSS Ver.24. Keywords: Price Policy,Trust, Customer Satisfaction, Customer Loyalty, Music Streaming, Spotify.

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