LAPORAN PRAKTIK KERJA LAPANGAN PADA PT KOMPAS MEDIA NUSANTARA

Tegar Pribadi, Achmad (2019) LAPORAN PRAKTIK KERJA LAPANGAN PADA PT KOMPAS MEDIA NUSANTARA. Fakultas Ekonomi, Universitas Negeri Jakarta.

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Laporan PKL_2019_Achmad Tegar Pribadi_S1 Manajemen Pemasaran.pdf

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Abstract

Implementation of Internship aims to implement knowledge that has been gotten in studying at college and trained competencies as the subject studied by Internee. By this Internship, Internee is expected to understand the things that happened in the world of work. Internee implemented the Internship to Department Social Media PT Kompas Media Nusantara. The tasks given to Internee were made a content social media for Twitter Kompas Klasika, maintain database Influencer social media Harian Kompas, create UTM link, recapitulation proof of advertisement, analyze interactive content and sponsored content with hardselling and softselling communication approach. Of the execution of the Internship, Internee should be able to increase knowledge, abilities, and skills directly in the scoope of work, especially in the marketing management system of the company.

Item Type: Other
Additional Information: Dosen Pembimbing Dr. Mohamad Rizan, S.E, M.M.
Uncontrolled Keywords: Marketing Mix, Social Media Marketing, Indirect Marketing Communication Bussiness to Consumen (B2C)
Subjects: Student Paper
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 18 Feb 2019 03:54
Last Modified: 18 Feb 2019 03:54
URI: http://repository.fe.unj.ac.id/id/eprint/6995

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