INVESTIGASI NIAT KONSUMEN UNTUK MENGGUNAKAN APLIKASI AIRBNB: BAGAIMANA PERAN SERVICE QUALITY, TRUST, PERCEIVED QUALITY DAN PERCEIVED VALUE?

Adheninda, Della (2019) INVESTIGASI NIAT KONSUMEN UNTUK MENGGUNAKAN APLIKASI AIRBNB: BAGAIMANA PERAN SERVICE QUALITY, TRUST, PERCEIVED QUALITY DAN PERCEIVED VALUE? Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are: 1) To determine Service Quality has a significant effect on Perceived Value, 2) To determine Trust has a significant effect on Perceived Value, 3) To determine Perceived Quality has a significant effect on Perceived Value, 4) To determine Perceived Value has a significant effect on berhavioral intention 5) To determine Service Quality has a significant effect on Behavioral Intention, 6) To determine Trust has a significant effect on Behavioral Intention, 7) To determine Perceived Quality has a significant effect on Behavioral Intention, 8) To determine whether Service Quality significant effect on Behavioral Intention through Perceived Value as Intervening in Airbnb applications, 9) To determine whether Trust has a significant effect on Behavioral Intention through Perceived Value as Intervening in Airbnb applications, 10) To determine whether Perceived Quality significantly influences Behavioral Intention through Perceived Value as Intervening in Airbnb applications. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this study were 250 respondents who had used Airbnb applications and had credit cards. Data analysis using SPSS version 22 and SEM (Structural Equation Model) from LISREL software version 9.3 to process and analyze research data.

Item Type: Other
Additional Information: dosen pembimbing 1 Dr. Mohamad Rizan S.E, MM dan dosen pembimbing 2 Usep Suhud M.Si, Ph.D.
Uncontrolled Keywords: Service Quality, Trust, Perceived Quality, Perceived Value, Behavioral Intention, Airbnb Application, SEM.
Subjects: Student Paper
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 06 Mar 2019 02:36
Last Modified: 06 Mar 2019 02:36
URI: http://repository.fe.unj.ac.id/id/eprint/7268

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