PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP NIAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING: KASUS PADA GERAI MINISO DI JAKARTA.

Agya Bestari, Gesha (2019) PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP NIAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING: KASUS PADA GERAI MINISO DI JAKARTA. Fakultas Ekonomi, Universitas Negeri Jakarta.

[img] Text
cover.pdf

Download (606kB)
[img] Text
table of content.pdf

Download (125kB)
[img] Text
chapter 1.pdf

Download (388kB)
[img] Text
chapter 2.pdf
Restricted to Repository staff only

Download (230kB)
[img] Text
chapter 3.pdf

Download (1MB)
[img] Text
chapter 4.pdf
Restricted to Repository staff only

Download (733kB)
[img] Text
chapter 5.pdf

Download (66kB)
[img] Text
bibiliography.pdf

Download (225kB)

Abstract

The purpose of this study was to determine the existence of positive and significant influences between: 1) Product quality towards customer satisfaction; 2) Service quality towards customer satisfaction; 3) Customer satisfaction towards repurchase intention; 4) Product quality towards repurchase intention; 5) Service quality towards repurchase intention; 6) Product quality towards repurchase intention through customer satisfaction as intervening; 7) Service quality towards repurchase intention through customer satisfaction as intervening at Miniso Jakarta. Methods of collecting data using surveys with instruments in the form of questionnaires. The research object was 225 respondents who had bought and visited Miniso Jakarta at least twice in the past six months. The results of the research data were processed and analyzed using SPSS version 22 and Structural Equation Model (SEM) LISREL version 8.80. The results of hypothesis testing indicate a positive and significant influence between: 1) Product quality towards customer satisfaction; 2) Service quality towards customer satisfaction; 3) Customer satisfaction towards repurchase intention; 4) Product quality towards repurchase intention; 5) Service quality towards repurchase intention; 6) Product quality towards repurchase intention through customer satisfaction as intervening; 7) Service quality towards repurchase intention through customer satisfaction as intervening at Miniso Jakarta.

Item Type: Other
Additional Information: dosen pembimbing 1 Dr. Mohamad Rizan, SE., MM dan dosen pembimbing 2 Shandy Aditya, BIB., MPBS.
Uncontrolled Keywords: roduct Quality, Service Quality, Customer Satisfaction, Repurchase Intention, Miniso Jakarta
Subjects: Student Paper
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 06 Mar 2019 07:56
Last Modified: 06 Mar 2019 07:56
URI: http://repository.fe.unj.ac.id/id/eprint/7320

Actions (login required)

View Item View Item