PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE GOJEK

Dwi Putri, Fadillah (2019) PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE GOJEK. Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The purposes of this research are: (1) to know the affect of service quality on customer satisfaction of Gojek online transportation. (2) to know the affect of price perception on customer satisfaction of Gojek online transportation. Sampels in this research are customers who use Gojek online tranportation that lives in Jakarta. Data collection was done by distributing questionnaires to 200 respondents with sampling technique that is purposive sampling. This research uses multiple linear regression analysis technique and a data analysis tools use SPSS version 25. Descriptive research results explain that: (1) Service quality affects customer satisfaction of Gojek online transportation, has t-count of 4.248, (2) Price perception affects customer satisfaction of Gojek online transportation, has a t-count of 10.459.

Item Type: Other
Additional Information: dosen pembimbing 1 Setyo Ferry Wibowo, S.E., M.Si dan dosen pembimbing 2 Shandy Aditya BIB M.PBS
Uncontrolled Keywords: Service Quality, Price Perception, Customer Satisfaction, Gojek.
Subjects: Student Paper
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 15 Mar 2019 02:12
Last Modified: 15 Mar 2019 02:12
URI: http://repository.fe.unj.ac.id/id/eprint/7356

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