NIAT BERKUNJUNG KEMBALI KE CANDI BOROBUDUDUR : MENGUKUR DESTINATION IMAGE, WORD OF MOUTH DAN TOURIST SATISFACTION

SEPTIANINGRUM, RIZKI DWI (2019) NIAT BERKUNJUNG KEMBALI KE CANDI BOROBUDUDUR : MENGUKUR DESTINATION IMAGE, WORD OF MOUTH DAN TOURIST SATISFACTION. S1 thesis, Fakultas Ekonomi.

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Abstract

Rizki Dwi Saptaningrum, 2019; Intention to Return to Borobudur Temple: What is the Country Image, Destiantion Image, Word of Mouth and Tourist Satisfaction. Thesis, Jakarta: Business Education, Faculty of Economics, Jakarta State University. Advisory Team: Usep Suhud, M.Sc, Ph.D and Rahmi, S.E., M.S.M. The purpose of this study was to examine the effect of Destination Image, Word of Mouth on Tourist Satisfaction as a mediation for tourists visiting Borobudur Temple. The research design used was descriptive and causal, while the sample selection technique used was purposive sampling. The data collection method uses the survey method. The population in this study are tourists who have visited Borobudur Temple. The total sample in this study amounted to 200 respondents. A pilot study was conducted on 50 respondents. The analytical tool used in this study is SPSS 23 AND AMOS version 20. The results of this study indicate that Country Image and Destination Image have a positive effect on Tourist Satisfaction, Destination Image and Tourist Satisfaction have a positive effect on Returning Intention and Word of Mouth. Keywords : Destination Image, Tourist Satisfaction, Revisit Intention dan Word of Mouth.

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