YUNINGTYAS, ETIKA DWI (2019) PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS KONSUMEN WATSONS INDONESIA (Survei Pada Mahasiswa Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Etika Dwi Yuningtyas, 2019, 8223163692, The Influence Of Customer Relationship Management On Watsons Indonesia Consumer Loyalty (Survey On Student Of State University Of Jakarta) DIII Marketing Management Study Program. Faculty of Economics. State University of Jakarta. This research aims to: 1) Know the description of Customer Relationship Management conducted by Watsons Indonesia, 2)Know the description of Watsons Indonesia's consumer loyalty, 3)Know the effect of Customer Relationship Management on Watsons Indonesia's Consumer Loyalty. The method used for data collection is a survey using a questionnaire with a sample that is used as many as 105 respondents who have bought products at Watsons Indonesia at least 3 times the purchase. The subjects of this study were students of Jakarta State University. The method of data analysis uses descriptive statistical analysis and simple regression analysis. Using the SPSS25 application to process research data. The results of this study indicate that the variable Customer Relationship Management influences the Watsons Indonesia Consumer Loyalty of Jakarta State University students. Based on the coefficient of determination (R2) of 28.6% customer loyalty is influenced by Customer Relationship Management and the remaining 71.4% is influenced by other variables. Keywords: Customer Relationship Management, Consumer Loyalty, Watsons Indonesia.
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dra. Basrah Saidani, M. Si |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 04 Sep 2019 07:26 |
| Last Modified: | 04 Sep 2019 07:26 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8172 |
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