PENGARUH KUALITAS PELAYANAN DAN ATMOSFER TOKO TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG (STUDI PADA PELANGAN RESTORAN RICHEESE FACTORY PLAZA KALIBATA)

DIRGANTARA, MUHAMMAD ARYA (2019) PENGARUH KUALITAS PELAYANAN DAN ATMOSFER TOKO TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG (STUDI PADA PELANGAN RESTORAN RICHEESE FACTORY PLAZA KALIBATA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

MUHAMMAD ARYA DIRGANTARA. Effect of Service Quality and Atmosphere store on Customer Satisfaction and Impact on Repurchase Intention (Study on Visitor Richeese Plaza Kalibata Restaurant) Faculty of Economics, State University of Jakarta in 2019. The purpose of this study are to: 1) determine whether service quality affects customer satisfaction Richeese Plaza Kalibata restaurant. 2) determine whether atmosphere store effect on customers satistfaction Richeese Plaza Kalibata restaurants. 3) determine whether service quality affect repurchase intention Richeese Plaza Kalibata restaurant. 4) determine whether atmosphere store affect repurchase intention Richeese Plaza Kalibata restaurants. 5) determine whether customers satistfaction influence on repurchase intention Richeese Plaza Kalibata restaurants. The object of this study was 200 respondents visitor Richeese Plaza Kalibata restaurants. The test results of descriptive explaining that the persistence of the respondents were less well to restaurants Richeese Plaza Kalibata. Hypothesis testing results indicate: 1) the influence of service quality on customer satisfaction Richeese Plaza Kalibata restaurants. 2) the influence of atmosphere store to customer satisfaction Richeese Plaza Kalibata restaurants. 3) the influence of the quality of service to repurchase intention Richeese Plaza Kalibata restaurants. 4) the influence of atmosphere store to repurchase intention Richeese Plaza Kalibata restaurants. 5) the influence of customer satisfaction on repurchase intention Richeese Plaza Kalibata restaurants. Keywords: Service Quality, Atmosphere store, Customer Satisfaction, Repurchase Intention, Richeese Factory Plaza Kalibata Restaurants.

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