PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN VIRTUAL HOTEL OPERATOR

DARA, WULAN CINTA MAYA (2019) PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN VIRTUAL HOTEL OPERATOR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Wulan Cinta Maya Dara, 2019: The Influence Of Service Quality Toward Satisfaction And Customers Loyalty In Virtual Hotel Operator. Thesis, Jakarta: Study Program Of S1 Management, Faculty of Economics, Jakarta State University. Advisory Team: Dr. Mohamad Rizan SE, MM & Dra. Basrah Saidani, M.Si. The purpose of this research are: 1) To determine service quality has a significant effect on satisfaction, 2) To determine satisfaction has a significant effect on customers loyalty, 3) To determine service quality has a significant effect on customers loyalty. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this study were 203 respondents who have feel the services by RedDoorz. Data analysis using SEM (Structural Equation Model) from AMOS software version 22 to process and analyze research data. Keywords: Service Quality, Satisfaction, Loyalty, RedDoorz, SEM

Item Type:	Thesis (S1)
Additional Information:	Pembimbing I : Dr. Mohamad Rizan, S.E., M.M., Pembimbing II: Dra Basrah Saidani, M.Si.,
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	29 Jan 2020 04:09
Last Modified:	29 Jan 2020 04:09
URI:	http://repository.fe.unj.ac.id/id/eprint/8576

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