INVESTIGASI NIAT KONSUMEN UNTUK MENGGUNAKAN APLIKASI AIRBNB: BAGAIMANA PERAN SERVICE QUALITY, TRUST, PERCEIVED QUALITY DAN PERCEIVED VALUE?

ADHEANINDA, DELLA (2019) INVESTIGASI NIAT KONSUMEN UNTUK MENGGUNAKAN APLIKASI AIRBNB: BAGAIMANA PERAN SERVICE QUALITY, TRUST, PERCEIVED QUALITY DAN PERCEIVED VALUE? S1 thesis, Universitas Negeri Jakarta.

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Abstract

Della Adheninda, 2019: Investigating Consumer Intention to Use Airbnb Applications: How the Role of Service Quality, Trust, Perceived Quality and Perceived Value. Thesis, Jakarta: Study Program Of S1 Management, Faculty of Economics, Jakarta State University. Advisory Team: Dr. Mohamad Rizan SE, MM & Usep Suhud M.Sc., Ph.D. The purpose of this research are: 1) To determine Service Quality has a significant effect on Perceived Value, 2) To determine Trust has a significant effect on Perceived Value, 3) To determine Perceived Quality has a significant effect on Perceived Value, 4) To determine Perceived Value has a significant effect on berhavioral intention 5) To determine Service Quality has a significant effect on Behavioral Intention, 6) To determine Trust has a significant effect on Behavioral Intention, 7) To determine Perceived Quality has a significant effect on Behavioral Intention, 8) To determine whether Service Quality significant effect on Behavioral Intention through Perceived Value as Intervening in Airbnb applications, 9) To determine whether Trust has a significant effect on Behavioral Intention through Perceived Value as Intervening in Airbnb applications, 10) To determine whether Perceived Quality significantly influences Behavioral Intention through Perceived Value as Intervening in Airbnb applications. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this study were 250 respondents who had used Airbnb applications and had credit cards. Data analysis using SPSS version 22 and SEM (Structural Equation Model) from LISREL software version 9.3 to process and analyze research data. Keywords: Service Quality, Trust, Perceived Quality, Perceived Value, Behavioral Intention, Airbnb Application, SEM.

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