LUSIANA, LISA MONITA (2019) ANALISIS PENGARUH KUALITAS WEBSITE DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK MINAT PEMBELIAN ULANG PADA PELANGGAN SHOPEE. S1 thesis, Universitas Negeri Jakarta.
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Abstract
Lisa Monita Lusiana, 2019; Analyzing The Effect of Website Quality And Trust Toward Customer Satisfaction To Create Repurchase Intention Among Shopee Users. Skripsi, Jakarta : Marketing Management Consentration,Management Study Program, Faculty of Economy, Universitas Negeri Jakarta. Advisory: Dra.Basrah Saidani, M.Si & Shandy Aditya, BIB, MPBS The outline of this research is to analyze the effect from website quality toward customer satisfaction, trust toward customer satisfaction, website quality toward repurchase intention, trust toward repurchase intention, and customer satisfaction toward repurchase intention. Data used was primary data with survey collection method and questionnaire instrument. This reserach used 200 sample with criteria at least conducted transaction more than 2 times. Location of this research is Jakarta except Kepulauan Seribu. Analysis data technique using structural equation modelling(SEM) with tools SPSS 24& SPSS AMOS 24. The result of this study are,website quality positively affect customer satisfaction and repurchase intention, trust positively affect customer satisfaction and repurchase intention, also customer satisfaction positively affect repuchase intention. Key Words:Website Quality, Trust, Customer Satisfaction, Repurchase Intention, Shopee, SEM
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dra. Basrah Saidani, M.Si Pembimbing II: Shandy Aditya, BIB, MPBS |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 29 Jan 2020 07:56 |
| Last Modified: | 29 Jan 2020 07:56 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8609 |
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