ADELIA, ADELIA (2020) FAKTOR YANG MEMENGARUHI NIAT BELI PRODUK RAMAH LINGKUNGAN (Survei pada Konsumen Sedotan Stainless Steel di Jakarta). S1 thesis, Universitas Negeri Jakarta.
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Cover.pdf Download (10MB) |
|
Text
Table_Of_Content.pdf Download (6MB) |
|
Text
Chapter1.pdf Download (6MB) |
|
Text
Chapter2.pdf Restricted to Repository staff only Download (6MB) |
|
Text
Chapter3.pdf Download (6MB) |
|
Text
Chapter4.pdf Restricted to Repository staff only Download (6MB) |
|
Text
Chapter5.pdf Download (6MB) |
|
Text
Bibliography.pdf Download (9MB) |
Abstract
Adelia, 2019; Factors Affecting Green Purchase Intention (Survey of Consumer Stainless Steel Straws in Jakarta). Thesis, Jakarta: Concentration in Marketing Management, S1 Management Study Program, Faculty of Economics, Jakarta State University. Advisory Team: Setyo Ferry Wibowo, SE.,M.Si.& Ika Febrilia, SE,M.M. The purpose of this study was to determine the effect of consumer innovativeness, attitude toward behavior, subjective norm and perceived behavioral control on purchase intention. And the influence of consumer innovativeness on attitude toward behavior and subjective norm. The data collection method uses a survey method in the form of a questionnaire via Google Form. Respondents in this study are millennials (17-36 years), domiciled in DKI Jakarta, and are considering buying environmentally friendly products, with a sample of 200. Technical data analysis uses AMOS version 21 and SPSS version 24 to process and analyze the results data research. The results showed that consumer innovativeness, attitude toward behavior, subjective norm and perceived behavioral control variables positively and significantly affect purchase intention. And consumer innovation variables have a positive and significant effect on attitude toward behavior and subjective norm. Keywords: Consumer Innovaativenss, Attitudes Towards Behavior, Subjective Norms, Perceived Behavioral Control, Purchase Intention.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Setyo Ferry Wibowo, S.E., M.Si Pembimbing II: Ika Febrilia, S.E., M.M |
| Subjects: | Ilmu Sosial (Social Science) > Adat Istiadat, Etiket Folklor (Customs, Etiquette, Folklore) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 29 Feb 2020 03:31 |
| Last Modified: | 29 Feb 2020 03:31 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8866 |
Actions (login required)
 |
View Item |
