PENGARUH KUALITAS LAYANAN DAN HUBUNGAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK DKI JAKARTA

ZAKIAH, HELBA KALBU (2020) PENGARUH KUALITAS LAYANAN DAN HUBUNGAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK DKI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

	Text Table_Of_Content.pdf Download (412kB)
	Text Cover.pdf Download (2MB)
	Text Chapter1.pdf Download (374kB)
	Text Chapter2.pdf Restricted to Repository staff only Download (322kB)
	Text Chapter3.pdf Download (381kB)
	Text Chapter4.pdf Restricted to Repository staff only Download (951kB)
	Text Chapter5.pdf Download (191kB)
	Text Bibliography.pdf Download (724kB)

Abstract

Helba Kalbu Zakiah. 2019. 1705617108. The influence of service quality and relationship marketing toward customer satisfaction and loyalty in Bank DKI Jakarta. Jakarta: Program S1 Management Study Program Transfer, Marketing Management Concentration, Faculty of Economics, State University of Jakarta. This thesis aims: to examine the effect of service quality to customer satisfaction, the effect of relationship marketingon customer satisfaction, the effect of customer satisfaction on customer loyalty. This data collection method uses primary data that is questionnaire. The number of samples in this study were 200 respondents. Data analysis in this study used SPSS software version 24 and Structural Equation Model (SEM) analysis using Amos version 22. The results showed that all hypotheses in this study were accepted with a t-value ≥ 1.967.

Item Type:	Thesis (S1)
Additional Information:	Pembimbing I : Andrian Haro S.Si, M.M Pembimbing II: Ika Febrilia, S.E., M.M
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	29 Feb 2020 04:22
Last Modified:	29 Feb 2020 04:22
URI:	http://repository.fe.unj.ac.id/id/eprint/8875

Actions (login required)

View Item