PENGARUH MANFAAT YANG DIRASAKAN DAN KENIKMATAN YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN MARKETPLACE SHOPEE DI JAKARTA

SAFITRI, CHELSY MAHARANI (2020) PENGARUH MANFAAT YANG DIRASAKAN DAN KENIKMATAN YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN MARKETPLACE SHOPEE DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Chelsy Maharani Safitri, 2020: The Effect of Perceived Usefulness and Perceived Enjoyment on Customer Satisfaction Shopee Marketplace in Jakarta. Thesis, Jakarta: Business Education, Faculty of Economics, Jakarta State University. Advisory Team: Dr. Corry Yohana, M.M., dan Rahmi, S.E., M.S.M. The purpose of this study was to examine the effect of Perceived Usefulness and Perceived Enjoyment on Shopee Markerplace Customer Satisfaction. the sample selection technique used is purposive sampling. The data collection method used is a survey method. The sample in this study were people who had shopped online at Marketplace Shopee at least 3 times in the last 6 months, with a total of 200 respondents. The pilot study was conducted with 50 respondents. The analytical tool used in this study is SPSS 24 and AMOS 22. The result of this study indicate that Perceived Usefulness and Perceived Enjoyment have a positive effect on Customer Satisfaction, Perceived Enjoyment have a positive effect on Perceived Usefulness. Keyword: Perceived Usefulness, Perceived Enjoyment, Customer Satisfaction

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