PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN CHATIME PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

COSTAVIE, LAETITA (2020) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN CHATIME PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

LAETITA COSTAVIE, The Influence of Food Quality and Perceived Value towards on Customer Satisfaction Mcdonald’s Arion Mall at Jakarta State University Students. This research was conducted in Jakarta, for 6 months from January to June 2020. The purpose of this study was to determine the Effect of Food Quality and Perceived Value on Mcdonald's Arion Mall Customer Satisfaction at Jakarta State University Students. The research method that the researchers used was the survey method, the population used was all students of Jakarta State University. The sampling technique used was purposive sampling technique of 200 people. The resulting regression equation Y = 5,367+ 0,067 X1 + 0,732 X2 + 0,079 X3. Test requirements analysis is the normality test with the Kolmogorov-Smimov test with a significance level (α) = 5% or 0.05 and produces a significant level. Y is worth 0.052. Because the significance level of the four variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Test the linearity of Y over X1, Y over X2 produces a significance value in Linearity, which is 0,000 <0.05, so it can be concluded that has a linear relationship. Next, a t test was carried out and yielded Y over X1 thitung= 2,023> ttabel 1,976 then Y over X2 thitung = 26,883> ttabel =1,976, and Y over X3 thitung = 3,463> ttabel =1,976. The coefficient of determination of Y over X1, X2 and X3 obtained by 0.982 which shows that 98.2% of customer satisfaction variables are determined by food quality and perceived value. Meanwhile, the remaining 1.8% is influenced by other factors. Keywords: Purchase Decision, Product Quality, Service Quality, Price

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