AFRIDA, NOVIANA (2020) PENGARUH KUALITAS PELAYANAN DAN KUALITAS MAKANAN TERHADAP KEPUASAN PELANGGAN DAN NIAT PERILAKU PELANGGAN SOLARIA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
Noviana Afrida, 2020: The Influence of Service Quality and Food Quality on Customer Satisfaction and Behavioral Intention on Customers Solaria. Thesis, Jakarta: Business Education, Faculty of Economics, Jakarta State University. Advisory Team: Drs. Nurdin Hidayat, M.M., M.Si. and Rahmi S.E., M.S.M. The purpose of this study was to examine the effect of Service Quality and Food Quality on Customer Satisfaction and Behavioral Intention on Customer Solaria. The research design used was descriptive and causal, while the sample selection technique used was purposive sampling. The data collection method uses the survey method. The population in this study are customers who have visited tha Solaria restaurant at least 2 times during 2020. The total sample in this study amounted to 200 respondents. A pilot study was conducted on 50 respondents. The analytical tool used in this study is SPSS 25 and AMOS 21. The results of this study indicate that, Service Quality have a positive effect on Customer Satisfaction, Food Quality have a positive effect on Customer Satisfaction, and Customer Satisfaction have a positive effect on Behavioral Intention. Keywords: Service Quality, Food Quality, Customer Satisfaction and Behavioral Intention
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Drs. Nurdin Hidayat, M.M., M.Si. Pembimbing II: Rahmi, S.E., M.S.M., |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 09 Oct 2020 05:18 |
| Last Modified: | 09 Oct 2020 05:18 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9419 |
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