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PUTRI YULIZAR, SALMA (2024) PENGARUH INFLUENCER CREDIBILITY, SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP PURCHASE INTENTION SKINCARE LOKAL DI KALANGAN GEN Z (STUDI PADA SKINCARE LOKAL SOMETHINC). S1 thesis, Universitas Negeri Jakarta.