HUBUNGAN ANTARA PERSONAL SELLING DENGAN KEPUASAN KONSUMEN PT. FEDERAL INTERNATIONAL FINANCE (FIF) PADA WARGA RW 037, KELURAHAN BOJONG RAWALUMBU KECAMATAN RAWALUMBU DI BEKASI

Emilia, Resty Caesa (2016) HUBUNGAN ANTARA PERSONAL SELLING DENGAN KEPUASAN KONSUMEN PT. FEDERAL INTERNATIONAL FINANCE (FIF) PADA WARGA RW 037, KELURAHAN BOJONG RAWALUMBU KECAMATAN RAWALUMBU DI BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

RESTY CAESA EMILIA, The Correlation Between Personal Selling With Customer Satisfaction PT. Federal International Finance (FIF) On Citizen Association 037 Bojong Rawalumbu Village, Rawalumbu Sub-Distric In Bekasi. Study program of commerce education, Faculty of economics, State university of jakarta. This research was conducted in 037 Bojong Rawalumbu Village, Rawalumbu Sub-Distric In Bekasi., for five months, starting from February 2016 to Juny 2016. The purpose of this study is to determine correlation between Personal Selling With Customer Satisfaction PT. Federal International Finance (FIF) On Citizen Association 037 Bojong Rawalumbu Village, Rawalumbu Sub-Distric In Bekasi.. The research method used is survey method with the correlational approach, population used are all Citizen District 037 Bojong Rawalumbu Village, Rawalumbu Sub-Distric In Bekasi. Who become customers and satisfied at PT. Federal International Finance (FIF). The sampling technique used technique of purposive sampling as many as 89 people. The resulting regression equation is Ŷ = 25.35 + 0.64 X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0,0712, while Ltable for n = 89 at 0,05 significant level is 0,0939. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount < Ftable is 0,99 < 1,63, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 42,73 > 3,96, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0,574, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 6,537 and ttable = 1,665. It can conclude that the correlation coefficient rxy = 0,574 is positive and significant. The coefficient of determination obtain for is 32,94% which show that 32,94% of the variant of customer satisfaction is determined by personal selling.

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