HUBUNGAN ANTARA KEPUASAN PELANGGAN DENGAN RETENSI PELANGGAN HYPERMART CIKARANG PUSAT PADA WARGA RW.006, KELURAHAN KARANG SAMBUNG KECAMATAN KEDUNG WARINGIN DI BEKASI

Anwar, Zaelani (2016) HUBUNGAN ANTARA KEPUASAN PELANGGAN DENGAN RETENSI PELANGGAN HYPERMART CIKARANG PUSAT PADA WARGA RW.006, KELURAHAN KARANG SAMBUNG KECAMATAN KEDUNG WARINGIN DI BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ZAELANI ANWAR, The Correlation Between Customer Satisfaction With Customer Retention Hypermart On Citizen Association 006, Karang Sambung Village, Kedung Waringin Sub-Distric In Bekasi. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta. This research was conducted in RW.006, Karang Sambung Village, kedung Waringin Sub-District in Bekasi, for four months, starting from October 2015 to January 2016. The purpose of this study is to determine correlation between customer satisfaction with customer retention Hypermart Cikarang Pusat On Citizen Association 006, Karang Sambung Village, Kedung Waringin Sub-Distric In Bekasi. The research method used is survey method with the correlational approach, population used are all Citizen Association 006, Karang Sambung Village, Kedung Waringin Sub-Distric In Bekasi. Inaccessibility is citizens population RT.03, Citizen Association 006, Karang Sambung Village, Kedung Waringin Sub-Distric In Bekasi as many as 45 people. The sampling technique used technique of simple random sampling as many as 40 people. The resulting regression equation is Ŷ = 52,75 + 0,63X. The resulting regression equation is Y = 52.75 + 0,63X. Test requirements analysis that estimates the error normality test regression of Y on X with the test Liliefors produce Lhitung = 0.0964, while Ltabel for n = 40 at 0:05 significant level is 0.1401. Because Lhitung <Ltabel the estimated error of Y over X normal distribution. Linearity regression test produces Fhitung <Ftable is 1.69 <2.19, so it is concluded that the linear equation regression. Correlation coefficient of Pearson Product moment generating rxy = 0,532. Thus, we can conclude that the correlation coefficient r xy = 0,532 is significant. Furthermore, the significance test of correlation coefficient using the t test and the resulting t = 3.871 and table = 1.70. Significance of regression test produces Fhitung> Ftable ie, 14.98> 4.10, meaning that the regression equation is significant. The coefficient of determination obtained at 28.28%, which shows that 28.28% variable customer retention is determined by customer satisfaction.

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