HUBUNGAN ANTARA KEPERCAYAAN DAN PERSEPSI MANFAAT DENGAN NIAT PEMBELIAN ULANG DI TOKOPEDIA.COM PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Subandie, Adi Ramdha (2017) HUBUNGAN ANTARA KEPERCAYAAN DAN PERSEPSI MANFAAT DENGAN NIAT PEMBELIAN ULANG DI TOKOPEDIA.COM PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ADI RAMDHA SUBANDIE, The Correlation between Trust and Perceived Usefulness with Repurchase Intention on Student Study Program Commerce Education Faculty of Economics in State University Of Jakarta. This research was conducted on the students of Commerce Education at the State University of Jakarta, for seven months starting from January 2017 until July 2017. The purpose of this study is to find out whether there is a positive correlation and significant trust with the repurchase intention, positive and significant correlation with repurchase intention of a student of Commerce Education at the State University of Jakarta. The research method used is survey method with quantitative approach. The sampling technique used is the technique of Simple Random Sampling of 114 Students. The regression equation produced is Ŷ = 36,298 + 0,641X1 for consumer trust variable, Ŷ = 41,767 + 0,612X2 for perceived usefulness variable, Testing analysis with Kolmogorov Smirnov test with test result can be known Asymp value. Sig intention of repurchase (Y) equal to 0,062, Asymp. Sig consumer trust (X1) of 0.473, Asymp. Sig perceived usefulness (X2) of 0.200. Because the data has a significance greater than 0.05 then the data is inferred normally distributed. Then t test and tcount 8,174> ttable 1,66 for trust (X1). Thus, it can be concluded that there is a positive and significant relationship between trust with the repurchase intention (Y). And then t test is done and generated tcount 8,441> ttable 1,66 for perceived usefulness (X2). Thus, it can be concluded that there is a positive and significant relationship between the perceived usefulness with the intention of repurchase (Y). Factors that influence results. 0.644 for confidence.

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