PENGARUH MOTIVASI, PLACE ATTACHMENT DAN CITRA DESTINASI TERHADAP NIAT MENGUNJUNGI ULANG KEBUN RAYA BOGOR

Julistia, Lusi (2017) PENGARUH MOTIVASI, PLACE ATTACHMENT DAN CITRA DESTINASI TERHADAP NIAT MENGUNJUNGI ULANG KEBUN RAYA BOGOR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

LUSI JULISTIA, THE EFFECT OF MOTIVATION, PLACE ATTACHMENT AND DESTINATION IMAGE TOWARDS INTENTION TO REVISIT BOGOR BOTANICAL GARDEN. Thesis, Jakarta: Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. The study is aimed to examine a model that can predict visitor’s Bogor Botanical Garden intention to revisit by employing factors including motivation, place attachment and destination image. This research started from January until June 2017. The research method used is survey method with quantitative approach. The sampling technique used is convenience technique as many as 240 visitor Bogor Botanical Garden. The resulting regression equation intention to revisit Bogor Botanical Garden is Ŷ = 38,916 + 0.636X1 ,for the motivation variable Ŷ = 38,210+ 0.647X2 for place attachment variable, Ŷ = 32.881+ 0. 713X3 for destination image variable. Testing analysis by Kolmogorov Smirnov test with the test results can be known Asymp value. Sig intention to revisit Bogor Botanical Garden (Y) is 0,058, Asymp value. Sig motivation (X1) of 0,333, Asymp value. Sig place attachment (X2) of 0,388 and Asymp value. Sig. destination image (X3) of 0,196. Because the data has a significance greater than 0.05 then the data is inferred normal distribution. Classic cropping test using multicollinearity test and heteroscedasticity test showed no multicollinearity and heteroscedasticity problem, so it can be said that good and ideal regression equation can be fulfilled. Then t test and tcount 11,623 > ttable 1,96 for motivation (X1), 11,681 > ttable 1,96 for place attachment (X2), and 10,974 > ttable 1,96 for destination image (X3). Thus, it can be concluded that the result of t test is positive and significant between X1 to Y, X2 to Y, and X3 to Y. The coefficient of determination increased by 36,2% for motivation, 33,6% for place attachment and 36,4% for destination image, it shows that intention to revisit Bogor Botanical Garden affection variable is determined by motivation, place attachment and destination image on things that have been determined.

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