HUBUNGAN ANTARA PERSEPSI HARGA DAN KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN MC DONALD ARION MALL PADA MAHASISWA PRODI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA

Nurazizah, Niken (2017) HUBUNGAN ANTARA PERSEPSI HARGA DAN KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN MC DONALD ARION MALL PADA MAHASISWA PRODI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (881kB) | Preview
Preview	Text Table_Of_Content.pdf Download (614kB) | Preview
Preview	Text Chapter_1.pdf Download (242kB) | Preview
	Text Chapter_2.pdf Restricted to Repository staff only Download (549kB) | Request a copy
Preview	Text Chapter_3.pdf Download (898kB) | Preview
	Text Chapter_4.pdf Restricted to Repository staff only Download (1MB) | Request a copy
Preview	Text Chapter_5.pdf Download (283kB) | Preview
Preview	Text Bibliography.pdf Download (308kB) | Preview

Abstract

NIKEN NURAZIZAH. Relationship Between Perception of Price and Service Quality to Consumen Loyalty McDonald Arion Mall of The Commerce Education Student in State University of Jakarta. The Commerce Education Studies Program, Departemen of Economics and Administration, Faculty of Economics, State Univerity of Jakarta. This study aimed to gain the proper knowledge (valid, true, valid) and trustworthy (reliable, reliable) on Relationship Between Perception of Price and Service Quality to Consumen Loyalty McDonald Arion Mall of The Commerce Education Student in State University of Jakarta. This research was conducted at the commerce education studies program for six month, starting Januari 2017 until Juni 2017. The method used is survey method with the correlational approach. The population in this study are the commerce education studies program. The sampling technique in this study using purposive sampling of 110 students. Based on Coefficients table, tcount perception of price (X1) of (8,857) > ttable (1,66) and sig (0,000) < 0,05 so it can be concluded that partial hypothesis H1 is accepted and refused Ho1. This shows that there is a significant relationship between perception of price and consumen loyalty. Based on Coefficients table, tcount perception of price (X2) of (8,870) > ttable (1,66) and sig (0,000) < 0,05 so it can be concluded that partial hypothesis H2 is accepted and refused Ho2. This shows that there is a significant relationship between service quality and consumen loyalty. Based on value of the coefficient of determination (adjusted R-square) of 0,42077 or 42,08% which means that the independen variable perception of price in this study together – equally capable of effecting changes in consumer satisfaction by 42,08%. Based on value of the coefficient of determination (adjusted R-square) of 0,4215 or 42,15% which means that the independen variable service quality in this study together – equally capable of effecting changes in consumer satisfaction by 42,08%. Based on test result or test ANAVA F, Fhitung (78,45) > Ftable (3,91) means that Ho is rejected to so that we can conlude the service quality an perception of price together affects costumer satisfaction. So it can be said that the perception of price and service quality has a significant relationship with consumen loyalty.

Actions (login required)

View Item